We are here to help you
About Us
Meet Jane Cain
Jane founded Price Wallace in 2013, bringing with her over 35 years of experience across all areas of the property market, including sales, lettings, finance and property investment
From the outset, Jane set out to change perceptions of the rental sector. She recognised early on the growing demand for high‑quality rental homes and the opportunity for clients and investors to build strong, sustainable portfolios with the right guidance and care.
After successfully growing previous businesses, Jane launched her own business, Price Wallace, in 2013, combining her expertise with a people‑first approach. The response from clients was immediate and overwhelming.
Today, Jane oversees a substantial portfolio and is widely recognised as one of Bedford’s leading — if not the leading — letting agents, known for professionalism, integrity and exceptional client care.
About Price Wallace
Founded by Jane Cain in 2013, Price Wallace combines over 35 years of property experience with a genuinely people-first approach. From our base in the heart of Bedford, we help landlords, tenants, buyers and sellers move forward with confidence.
Our Vision
To change perceptions of the rental sector by recognising the growing demand for high-quality rental homes, and helping clients and investors build strong, sustainable property portfolios with the right guidance and care.
Our Mission
“People before Property, and Property before Profit.” We combine local market expertise with a personal, honest approach — because the right outcome for you matters more than the quickest one for us.
Our Values
Professionalism, integrity and exceptional client care sit behind everything we do. We believe in clear communication, fair fees, and doing right by landlords and tenants alike.
Our Resources
A dedicated local team, a secure online portal, government-backed deposit protection, and 35+ years of combined property experience — all focused on Bedford and the surrounding area.
Property Management & Investments
Our aim at Price Wallace is to provide unprecedented levels of service in the pursuit of Buying, Selling, Managing and Letting your property.
The passion for client customer service and commitment is what makes the difference to your experience at Price Wallace. We treat every client as unique, and take time to get to know them, building a knowledge of their requirements whether they are buying, selling, letting or requiring valued advice on buy-to-let properties for investment. Communication is key to our success, to ensure your property requirements and transactions are successful and uncomplicated.
A wealth of experience lies behind our agency, and while we move with the times, our philosophy remains unshakable. When matching homes to people, it is their needs and lifestyle we look at first, specifically tailored to each individual and unique situation.
We offer various levels of service to adapt to any landlord’s requirements and needs, marketing locally, through media platforms and national websites. Our focus is to ensure clients have the best care and attention at all times — we pride ourselves on recommendations, and you will be assured of a first-class personal service.
Meet our team
Behind every move is a team who know Bedford inside out. From viewings to valuations, referencing to renewals — we’re here to make it straightforward.
TESTIMONIALS
Frequently Asked Questions
No question is too small — if you can’t see the answer below, give us a call.
We’re based in the heart of Bedford town centre, at 21 St Cuthberts Street.
No. We offer a free, no-obligation valuation and are happy to talk through your options.
We’ll conduct a reference check, draw up a tailor-made tenancy agreement, and register your deposit with the Tenancy Deposit Protection Scheme.
You can email us on [email protected] and we’ll be happy to help.
We’ll request three years’ worth of references and perform credit checks, to protect our landlords and make sure rent can be met every month.
This depends on whether the property is currently vacant and how quickly references come back — get in touch and we’ll give you a realistic timeline.